Xootz celebrates 10th anniversary with landmark 'Fun Unleashed' TV campaignToy World Magazine | The business magazine with a passion for toys

Oct 25, 2024

Debuting this Q4, the campaign will spotlight the Xootz Enigma Electric Scooter, Cyclone Electric Drift Trike, Comet Electric Go Kart, Venom Go Kart, and Viper Go Kart.

The Cyclone Electric Drift Trike will star in the commercial alongside four other leading Xootz products

Since its inception in 2014, Xootz has been dedicated to encouraging children aged 2-13 to get outdoors and embrace adventure, moving away from screen time towards more active, thrilling outdoor play.

Launching in Q4 2024, the brand’s new milestone TV campaign will feature five of Xootz’s newest and/or hero products, all of which have been designed to deliver unmatched performance, style and fun. The spotlighted products include the Enigma Electric Scooter, Cyclone Electric Drift Trike, Comet Electric Go Kart, Venom Go Kart, and Viper Go Kart. Each product is engineered to provide an exhilarating experience, without compromising on safety or durability.

“Our 10th anniversary is a perfect time to celebrate how far Xootz has come in transforming the world of kids’ wheeled toys,” said Tom Ellyatt, director of Marketing & eCommerce at Xootz. “This TV campaign is our largest marketing investment yet, reflecting our commitment to inspire the next generation of adventurers. We can’t wait to see the impact as more kids discover the fun and freedom that Xootz products offer.”

As part of the campaign launch, Xootz will be exhibiting at the Big Christmas Press Show today (11th September 2024), hosted by CIJ Group at The Business Design Centre, London. Attendees visiting Xootz on Stand A27 will have the opportunity to preview and test all five products, connect with the brand and explore potential collaborations. Media representatives can request samples for reviews, and influencers are encouraged to discuss partnership opportunities.

Featured products in the 10th anniversary TV campaign include:

For further details on Xootz’s full range of products, visit www.xootz.co.uk.